It is fashionable to suggest that cyberspace is some island of the blessed where people are free to indulge their individuality. This is not true. I have seen many people spill out their emotions – their guts – online, and I did so my self until I began to see that I had commodified myself.
Commodification means that you turn something into a product that has a money value. In the nineteenth century, commodities were made in factories by workers, who were mostly exploited, but I created my interior thoughts as commodities for the corporations that owned the board that I was posting to, like Compuserve or AOL. That commodity was then sold on to other consumer entities as entertainment.
Cyberspace is a black hole. It absorbs energy and personality and then re-presents it as an emotional spectacle. It is done by businesses that commodify human interaction and emotion, and we are getting lost in the spectacle.